| Born to Italian
immigrant parents in 1887, Tony Lama learned his first
lessons in the boot industry at the early age of 11. An
uncle apprenticed the boy to a shoemaker in Syracuse,
New York where he learned the leather and boot trade.
Realizing the importance of a good boot fit from his
stint in the US Cavalry after the turn of the century,
Tony Lama set out to make the best fitting, most
comfortable boot possible. In the 1930s, Western wear
stores began asking for his boots. To meet the growing
demands, Tony Lama developed methods to produce greater
quantities without sacrificing the key steps in hand
crafting. In 1961, nearly 50 years after the first store
opened, the company moved into larger quarters and began
making 750 pairs of boots a day. Tony Lama passed away
in 1974, but his sons and daughters continued his
tradition of quality and handcraftsmanship, making this
a true American success story. The legacy created by the
humble cobbler, a hard working entrepreneur with a
fierce pride in his craft, lives on. The same commitment
to quality is reflected in the corporation that bears
Tony Lama's name today. |