| Simple luxury. It is
about the serene moments in life, about nostalgia and
longing, and creating beautiful clothing and accessories
to complement those moments," says Justine
Potashnik, founder and creative director of bo'em. It is
a reflection of the self-assured, fashion-conscious
woman's spirit who appreciates both the fine and
elemental things in life. The collections are
understatedly refined, with their tasteful blend of
exotic allure, elegant trimmings and casual femininity. |